The full branding package included logo development, visual designs for social media, catalogs, website design, packaging materials, and advertisement strategies.
I tailored promotional strategies to popularize slow and sustainable fashion, promote products and connect with subscribers in a more personal way.
I developed the brand identity through product photography and clear designs to maintain a consistent style and feel across Imprinted's shop, marketing materials, and social media.
I take and edit photos of Sage Sheep products to create a consistent look and feel for the brand. I think of warm tones and textures that make people feel comfortable and cozy, connecting them to the emotional concept behind the brand. I highlight the traditional craft, that every piece is uniquely designed and made by hand. I primarily use Adobe Lightroom and Photoshop to bring these items to life.
